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brochures, flyers, leaflets
Printed media advertising is essential to any marketing plan and all designs must reflect the corporate / service's image. As well as giving an overview of a company/business and address details, it is also essential for promoting web sites for more in depth information on what is on offer.
Primarily, the design for promotional printed media needs to be immediately dramatic - i.e. attracts immediate attention: brochures often compete for space in brochure display stands, and it is important that the design stands out. Secondly, design needs to highlight special features of the business and this is done by using graphics, photos and headlines. It can also be important for details to be visible - interested people will read the small text. Address details (phone numbers, email and web addresses) need to be visible and easy to find.
Full colour is always most effective (even when it appears that only a couple of colours have been used) but budget usually determines this. If the print run is large (say over 10,000), the cost variation caused by the number of colours used lessens and full colour becomes economically very viable.
Also, with the advent of full colour digital printing, short runs can also be more economic than one imagines.
The usual size brochure in NZ is an A4 sheet (210 X 297mm) folded into 3 panels (panel size = 210 x 99). This fits conveniently into existing brochure stands. A single flyer can be very economic if it uses a third of an A4 sheet, allowing them to be printed 3-up.
Other common sizes are A5 (half of the A4) and A3 (twice A4 size) folded to A4.
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| CLICK ON ANY PHOTO TO SEE AN ENLARGED VERSION |
| REGIONAL ATTRACTIONS |
| Brief: Design a map and information brochure on the range of tourist attractions in a small coastal area of Hawkes Bay - Haumoana, Te Awanga, Clifton, Cape Kidnappers
Client: group of local people
full colour
Size: 222 x 540mm folded to 5 panels
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| PROSPECTUS FOR MASSAGE TRAINING ESTABLISHMENT |
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Brief: Design a prospectus for a small, expanding massage therapy training school
Client: Lotus Holistic Centre Ltd
Production: 2 colour, 170gsm matt art
Size: 420 x 210mm to fold into 4 panels
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| PRECOOKED FOOD FLYER - JAPANESE MARKET |
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Brief: Glossy, quality double sided sheet designed to reflect quality of prepared food and appeal to the Japanese market
Client: Global Food Solutions
4 (process) colour
Size: A4 (297 x 210mm)
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| BROCHURE FOR HANDMADE & PAINTED POTS |
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Brief: Brochure to be distributed in variety of locations: needs to reflect unique and original nature of the pots
Client: MT Pots, Haumoana, Hawkes Bay
Full colour
Size: 210 x 297 folded into 4 panels so that brochure opens like window shutters
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| COVERS FOR TRAINING PROGRAMMES |
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Brief: Using existing template, create photo comps that reflect nature of programmes: target goal- oriented people
Client: EIT Hawkes Bay
full colour
Size: 210 x 149mm
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| BROCHURE FOR HEALTH DRINK |
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Brief: Design brochure cover for new health drink - emphasis on fresh, natural, Pacific origin
Client based in Marshall Islands
Size: 99 x 210mm
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| ACCOMMODATION FLYER |
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Brief: Design simple attractive flyer for a self-contained rental accommodation option, relying on wine-country aspect of wider HB marketing strategy
Client: Toby & Ann Nelson
full colour side1: one colour side 2
Size: 99 x 210mm
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| ACCOMMODATION FLYER |
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Brief: Design a brochure for popular horse race weekend
Client: HB Racing
full colour
Size: 210 x 297mm, 3 panels
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| BABY CARE & BODY CARE PRODUCT LEAFLET |
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Brief: Design a brochure to promote a full range of body and baby care products with information on the totally natural ingredients & holistic nature of the company
Client: WELEDA NZ ltd
full colour
Size: 210 x 597mm, 8 panels
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| TRAINING PROGRAMMES RUN BY MAORI STUDIES FACULTY |
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Brief: Using existing template, create photo comps that reflect nature of programmes: target local iwi
Client: EIT Hawkes Bay
full colour
Size: 210 x 149mm
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| FISHING LODGE, LAKE TAUPO |
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Brief: Design brochure for fishing lodge in lakeside location with thermal pools and restaurant and wharf
Client: Braxmere Fishing Lodge, Lake Taupo
full colour
Size: 210 x 297mm folded to 3 panels
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